Nathan Spencer, Scope Questionnaire

Prepared for Nathan Spencer

Before we price anything.

Prepared for

Nathan Spencer · Bay Built Constructions

Prepared by

Savannah Barber · LOVR

Year

2026

What we understood

Three businesses, three completely different jobs.

01

Bay Built Constructions

Forty years and a reputation you bought into. The name and the mark stay exactly as they are. You have plenty of work, so this is less about winning clients and more about looking like somewhere good people want to come and work.

02

Your consulting business

Not a separate brand. It is your personal brand. You go into other trades businesses and work across how they actually run, with marketing as one part of it. Growing, and with a long tail of referral behind it.

03

The development company

You and your wife. Buy the site, build a luxury house on it because you are the builder, sell it. Not developing for other people, not holding. No name yet, and you want to get moving.

How this works

Each business gets two pages. What we could make for it, and the few things we still need to know. Answer what you can, skip what you cannot, then tick the list at the end. Nothing is priced until you have told us which of it you actually want.

01 · Bay Built Constructions

The business that already has a name.

No rebrand. Forty years of built work and almost none of it on show, on a site that could carry all of it. The people you want reading it are as likely to be tradespeople deciding where to work as clients deciding who to build with.

Photography
Stills of the work. Completed builds, before and afters, the team on site.
Videography and film
Sites, finished homes, and you and the team. The part that makes a business feel like somewhere worth working.
Website
A new one built around the work, or a rebuild of what you have. Projects, before and afters, the team, and an enquiry that goes somewhere.
Social strategy and content
Pillars, a calendar and captions, run by us monthly or handed over for your team to run.
Careers page and applications
Somewhere for a good tradesperson to land, with the application captured properly rather than sitting in an inbox.
Corporate collateral
Business cards, letterhead, document templates and email signatures, off the identity you already own.
Site signage and job boards
Your most seen asset, designed as a brand surface rather than a phone number on a board.
Google listing and reviews
Cleaned up, claimed, and set up so the reviews keep coming in on their own.

01 · Bay Built Constructions

What we still need to know.

01What does a good hire actually look like for you right now, and where did the last few come from? 02If a good tradesperson looked Bay Built up tonight, what would you want them to walk away thinking? 03Is there anything about how Bay Built currently looks that you would change, short of touching the name or the logo? 04What work do you want more of, and what would you happily take less of?

02 · Your consulting business

The one that is really you.

This one is a person, not a company, so it gets built differently. The work is in making the thinking visible enough that the businesses you want to consult come looking, and in giving you something proper to put in front of them when they do.

Personal identity
How your name presents, separate from Bay Built, so the two do not compete for the same attention.
Photography
You on site and in studio. The portraits that carry a personal brand for the next three years.
Video, talking to camera
Short pieces on what you actually fix inside a trades business. The cheapest credibility there is.
Social and LinkedIn
Strategy and content for your own profiles, written to sound like you rather than like a consultant.
The consulting deck
What you put in front of a business the day you sign them. If one exists we sharpen it, if not we build it.
Website or landing page
A home for the consulting work, separate from the builder.
Case studies
The businesses you have turned around, written up as proof rather than as testimonials.
Newsletter and follow up
A list you own, and enquiry capture behind it so nothing goes cold.

02 · Your consulting business

What we still need to know.

01Who are you consulting, and what do they come to you for? 02When you first sign someone up, what do you put in front of them? 03How visible do you want to be personally? 04Where do consulting clients come from now, and where would you rather they came from?

03 · The development company

The one that does not exist yet.

The only one of the three that starts from nothing, which makes it the one where the order matters most. The houses will speak for themselves. The brand around them is what brings the buyer, and what brings the money for the next project.

Name creation
Concepts, the reasoning behind each, and a shortlist you and your wife choose from.
Brand identity
Logo, type, colour and applications, through to guidelines and exports the whole thing runs on.
Website
The company and the projects, built to carry a new release each time rather than be rebuilt each time.
Capital investment deck
The document you put in front of the money. Investment grade, not a pitch deck with photos.
Capability statement
Who you are and what you have built, for the people who need the track record before the project.
Information memorandum
Multi section, with the plans, the gallery and the numbers in one considered document.
Corporate collateral
Cards, letterhead, signatures and the standard set, off the new identity.
Site hoarding and signage
The board that sits on the site for the whole build, working the entire time.
Photography and film
Finished projects shot properly, plus film for the release and for socials.
Social strategy and content
Built for a business selling one house at a time to a specific buyer, not for volume.

03 · The development company

What we still need to know.

01What is the first project, and roughly how many do you want running after it? 02Is there a name in your head, a shortlist, or is it completely open? 03What do you want it to feel like?

Across all three

Where to start.

01Have we read the three businesses right? 02Of everything on the next page, what matters most in the next three months? 03Is there a date driving any of it?

Three businesses, three completely different jobs.

The business that already has a name.

What we still need to know.

The one that is really you.

What we still need to know.

The one that does not exist yet.

What we still need to know.

Where to start.

Tick anything you want us to scope.