Nathan Spencer, Brand and Marketing Scope Questionnaire

Prepared for Nathan Spencer

Before we price anything.

Prepared for

Nathan Spencer · Bay Built Constructions

Prepared by

Savannah Barber · LOVR

Year

2026

What we understood

Three businesses, three completely different jobs.

01

Bay Built Constructions

Forty years and a reputation you bought into. The name and the mark stay exactly as they are. You have plenty of work, so this is less about winning clients and more about looking like somewhere good people want to come and work.

02

Your consulting business

Not a separate brand. It is your personal brand. You go into other trades businesses and work across how they actually run, with marketing as one part of it. Growing, and with a long tail of referral behind it.

03

The development company

You and your wife. Buy the site, build a luxury house on it because you are the builder, sell it. Not developing for other people, not holding. No name yet, and you want to get moving.

How this works

Each business gets two pages. What we could make for it, and the few things we still need to know. Answer what you can, skip what you cannot, then tick the list at the end. Nothing is priced until you have told us which of it you actually want.

01 · Bay Built Constructions

The business that already has a name.

No rebrand. Forty years of built work and almost none of it on show, on a site that could carry all of it. The people you want reading it are as likely to be tradespeople deciding where to work as clients deciding who to build with.

Photography
Stills of the work. Completed builds, before and afters, the team on site.
Videography and film
Sites, finished homes, and you and the team. The part that makes a business feel like somewhere worth working.
Website
A new one built around the work, or a rebuild of what you have. Projects, before and afters, the team, and an enquiry that goes somewhere.
Social strategy and content
Pillars, a calendar and captions, run by us monthly or handed over for your team to run.
Careers page and applications
Somewhere for a good tradesperson to land, with the application captured properly rather than sitting in an inbox.
Corporate collateral
Business cards, letterhead, document templates and email signatures, off the identity you already own.
Site signage and job boards
Your most seen asset, designed as a brand surface rather than a phone number on a board.
Google listing and reviews
Cleaned up, claimed, and set up so the reviews keep coming in on their own.

02 · Your consulting business

The one that is really you.

This one is a person, not a company, so it gets built differently. The work is in making the thinking visible enough that the businesses you want to consult come looking, and in giving you something proper to put in front of them when they do.

Personal identity
How your name presents, separate from Bay Built, so the two do not compete for the same attention.
Photography
You on site and in studio. The portraits that carry a personal brand for the next three years.
Video, talking to camera
Short pieces on what you actually fix inside a trades business. The cheapest credibility there is.
Social and LinkedIn
Strategy and content for your own profiles, written to sound like you rather than like a consultant.
The consulting deck
What you put in front of a business the day you sign them. If one exists we sharpen it, if not we build it.
Website or landing page
A home for the consulting work, separate from the builder.
Case studies
The businesses you have turned around, written up as proof rather than as testimonials.
Newsletter and follow up
A list you own, and enquiry capture behind it so nothing goes cold.

03 · The development company

The one that does not exist yet.

The only one of the three that starts from nothing, which makes it the one where the order matters most. The houses will speak for themselves. The brand around them is what brings the buyer, and what brings the money for the next project.

Name creation
Concepts, the reasoning behind each, and a shortlist you and your wife choose from.
Brand identity
Logo, type, colour and applications, through to guidelines and exports the whole thing runs on.
Website
The company and the projects, built to carry a new release each time rather than be rebuilt each time.
Capital investment deck
The document you put in front of the money. Investment grade, not a pitch deck with photos.
Capability statement
Who you are and what you have built, for the people who need the track record before the project.
Information memorandum
Multi section, with the plans, the gallery and the numbers in one considered document.
Corporate collateral
Cards, letterhead, signatures and the standard set, off the new identity.
Site hoarding and signage
The board that sits on the site for the whole build, working the entire time.
Photography and film
Finished projects shot properly, plus film for the release and for socials.
Social strategy and content
Built for a business selling one house at a time to a specific buyer, not for volume.

04 · First things first · select

Which one do we start with?

Of the three, which needs attention first?

Pick one

Bay Built The consulting brand The development company

Or

All three together Unsure, tell me what you would do

How much of it do you want us running?

Pick one

One or two jobs at a time A few things running at once

You run the lot across all three Open to our recommendation

07 · A few words · tell us

Four questions, then you are done.

01What is driving the urgency on whichever one you picked first? 02Is there a hard date we need to work back from? 03Of everything you ticked, what is the single most important one? 04Anything we have missed, or anything you want that is not on the lists?

Last step

Send it through and we will come back with a price on what you ticked.

Nothing gets quoted that you did not tick. Anything you skipped we will pick up on a call.

Send my answers Ask a question

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Savannah Barber
Creative Director, LOVR
savannah@lovr.agency

Three businesses, three completely different jobs.

The business that already has a name.

Tick what you actually want.

The one that is really you.

Tick what you actually want.

The one that does not exist yet.

Tick what you actually want.

Which one do we start with?

When does it need to be live?

What are we working with?

Four questions, then you are done.